Kategorie: Competitive Strategy
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Win Without Fighting: The Supreme Art in Business Strategy
Sun Tzu’s most cited principle is also his most misread. Winning without fighting is not pacifism — it is raising the cost of opposition so high that conflict becomes irrational for the adversary.
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Shaping the Battlefield: Sun Tzu on Positioning Before Competition
Sun Tzu’s most underappreciated concept is shih (势) — the potential energy of a chosen position. The decisive act in strategy isn’t the fight, it’s the positioning that makes the fight unwinnable for the other side.